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Reporters without Borders – Fonts for Freedom. We took the fonts from newspapers that have been censored
and shut down around the world, and created a creative tool that gives people the chance to voice their opinion
on freedom of press using these revived fonts.

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Outdoor. Upon Turkish president Recep Erdogan’s arrival to Germany was confronted with posters promoting
press freedom. With clear statements set in the fonts of newspapers he had just banned.

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Online. The fonts-for-freedom.com website provides more information about banned newspapers and their history.
Anyone can download the fonts and use them to make a statement in support of press freedom,
which they can personally typeset with the help of generator.

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Collaborators. We worked with well-known graphic designers to further highlight the topic by creating 
posters using the typefaces from the banned newspapers. Left to right: Eike König, Gary Percival and Bijan Berahim.

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Print. Germany’s best-known daily newspapers used the fonts on their front and media pages,
replacing their house fonts with Fonts for Freedom.

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Results. Fonts for Freedom has brought banned newspapers back into public focus around the world.
132 countries | 830 million contacts | 2.7 million interactions 

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Role: Art Director & Graphic Designer
Creative Director: Soen Becker & Eduard Hoerner
Managing Director: Leif Johannsen & Patrick Matthiensen 
Type Designer: Anja Meiners & Ralph du Carrois (bBox)
Category: Advertising
Year: 2018
Client: Reporters without Borders
Agency: Serviceplan Hamburg
Location: Hamburg, Germany

Awards:
2019 – New York Festivals® Advertising Awards
Second Prize Award in Typography

Third Prize Award in Positive World Impact: Public Service
Third Prize Award in Public Relations: Best Use


2019 – The One Show Awards, New York:
Bronze in Publishing / Newspaper – Campaign

Merit in Typography and Typeface Design
Merit in Craft / Typography


2019 – The ADC Annual Awards, New York:
Merit in Use of Typography
Merit in Design for Good / Publication Design


2019 – Gutenberg-Preise der Stadt Leipzig Gutenberg-Preise

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