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Be Morecampaign for Somuchmore — a Berlin-based startup with a new perspective on working out offering a multy-studio membership. Maximise workout results, health benefits and social fulfillment in a one-stop fitness and health experience. 
The overall aim therefore was to create a mood and capture what it feels like to release tension and how an individual can be 'freed' through movement and activity.

Role: Art Director, Graphic Design
Concept: Michel Sfeir
Category: Advertising
Year: 2016
Client: Somuchmore GmbH
Company: Somuchmore GmbH
Location: Berlin, Germany


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