I am Mojca Sfeir, a Slovenian Art Director and Graphic Designer, and you’ll be pleased to find a pronunciation clue here → Moytsa. I’ve lived and worked in Beirut, Berlin, and Hamburg, and am now happily settled in London.

Born in the 80’s in one of the last generations of Yugoslavia, I grew up in a charming little green town in the Slovenian mountains. As a kid sitting in my parents’ warehouse, I started exploring my creative nature as I watched them turn fabric into fashion.

A few years passed, and I followed their path, studying Fashion Design for a year, only to discover that my real passion lies down the hall, in the Graphic Design department.

Paper in hand, I worked in Editorial design for ‘Bonnier’ (the big Scandinavian publisher). I used my Press ID at every occasion I could to enter all the biggest advertising festivals and obsessively write about the field. Eight years later, I boarded a plane to Beirut – the (ex-) Paris of the Middle East. I got a job at ‘M&C Saatchi’, followed by ‘Interesting Times’, and that’s when the times got interesting indeed. I was now working in advertising, and I loved it.

But Berlin was calling! And I took the call. I lived in Germany for three years, worked in Berlin and Hamburg. Today I am an Art Director at McCann London, and I love every aspect of the job, from concept to design, carry a pencil and sketchbook everywhere, and can still handle a camera. I am holding a few awards, with an experience in graphic design, advertising, and digital design. 

Selected Clients 

METRO Cash & Carry, Ferrari World Abu Dhabi, L’Oréal, Microsoft, Red Bull, Cadillac, P&G, Zain, Volvo, Tefal, Huawei, Stolichnaya vodka, Continental AG, Formula1 Bahrain, Tiffany & Co., among many others.


​​​McCann London
Art Director – London, UK​​​​
Serviceplan Group
Art Director – Hamburg, Germany
Somuchmore GmbH (Rocket Internet)
Art Director – Berlin, Germany
Interesting Times
Senior Art Director – Beirut, Lebanon
Senior Designer – Beirut, Lebanon
Bonnier AB (Casnik Finance)
Art Director – Ljubljana, Slovenia

LinkedIn → here


New York Festivals® Advert. Awards
→ Silver in Typography
→ Bronze in Positive World Impact: Public Service
→ Bronze in Public Relations
The One Show Awards 2019
→ Bronze Pencil in Publishing / Newspaper
→ Merit in Typography and Typeface Design
→ Merit in Craft / Typography
​​The ADC Annual Awards 2019
→ Merit in Use of Typography
→ Merit in Design for Good
BoB – Best of Business to Business 2019
→ Gold in Public Relations​​
Gutenberg-Preise der Stadt Leipzig 2019
→ Gutenberg-Preise
The Drum's Chip Shop Awards 2017
→ Gold (Chip) in Best use of celebrity
→ Gold (Chip) in Best ad without visual
Effie Awards 2015
→ Bronze in Best use of social media 
The World Summit Award 2014
→ Mobile Winner 


Besides being passionate about advertising I like to mix design and art and I like journalism covering topics about business, design and social affairs.

Vertical Collisions (2015)
Contemporary Art Exhibition Beirut, Lebanon
Stratification of the Moon (2015)
Documentary Film Beirut, Lebanon
In Medias Res (2014)
Interdisciplinary Art Project Beirut, Lebanon
Newspaper Finance & Manager Magazine (2010 – 2016) A Foreign Correspondent from Beirut and Germany


University of Ljubljana
Faculty of Natural Sciences and Engineering
Graphic Technology

T: +44 7878 999 483
E: mojca.sfeir@gmail.com

Find me on: Behance or LinkedIn