Mojca Sfeir

Born in the 80’s in one of the last generations of Yugoslavia, I grew up in a charming little green town in the Slovenian mountains. As a kid sitting in my parents’ warehouse, I started exploring my creative nature as I watched them turn fabric into fashion.

A few years passed, and I followed their path, studying Fashion Design for a year, only to discover that my real passion lies down the hall, in the Graphic Design department.

Paper in hand, I worked in Editorial design for ‘Bonnier’ (the big Scandinavian publisher). I used my Press ID at every occasion I could to enter all the biggest advertising festivals and obsessively write about the field. Eight years later, I boarded a plane to Beirut – the (ex-) Paris of the Middle East. I got a job at ‘M&C Saatchi’, followed by ‘Interesting Times’, and that’s when the times got interesting indeed. I was now working in advertising, and I loved it.

But Berlin was calling! And I took the call. I lived in Germany for three years, worked in Berlin and Hamburg. Today I am an Art Director at McCann London, and I love every aspect of the job, from concept to design, carry a pencil and sketchbook everywhere, and can still handle a camera. I am holding a few awards, with an experience in graphic design, advertising, and digital design. 

Client Experience –

METRO Cash & Carry, Ferrari World Abu Dhabi, L’Oréal, Microsoft, Red Bull, Cadillac, P&G, Zain, Volvo, Tefal, Huawei, Stolichnaya vodka, Continental AG, Formula1 Bahrain, Tiffany & Co., among many others.

McCann London
Art Director – London, UK
Serviceplan Group
Art Director – Hamburg, Germany
Somuchmore GmbH (Rocket Internet)
Art Director – Berlin, Germany
Interesting Times
Senior Art Director – Beirut, Lebanon
Senior Designer – Beirut, Lebanon
Bonnier AB (Casnik Finance)
Art Director – Ljubljana, Slovenia

Awards & Recognition.
2019 – Gutenberg-Preise

2017 – The Drum's Chip Shop Awards
Gold (Chip) • London, UK
2017 – The Drum's Chip Shop Awards
Gold (Chip) • London, UK
2015 – Effie Awards
Bronze • Dubai, UAE  
2014 – The World Summit Award
Mobile Winner • Salzburg, Austria 

Exhibitions & Writting.
Besides being passionate about advertising I like to mix design and art and I like journalism covering topics about business, design and social affairs.

2015 – Vertical Collisions
Contemporary Art Exhibition • Beirut, Lebanon
2015 – Stratification of the Moon
Documentary Film • Beirut, Lebanon
2014 – In Medias Res
Interdisciplinary Art Project • Beirut, Lebanon
2010 – Ongoing – Newspaper Finance & Manager Magazine
A Foreign Correspondent from Beirut and currently from Germany

University of Ljubljana
Faculty of Natural Sciences and Engineering
Graphic Technology


T: +44 7878 999 483

Find me on: Behance or LinkedIn