Hello! I am Mojca Sfeir and I’m working at the intersection of graphic design and art direction. I’m a Senior Art Director at McCann in London and I've previously lived and worked across Europe and Middle East.
Born in the 80's in one of the last generations of Yugoslavia, I grew up in a charming little town in the Slovenian mountains. As a kid sitting in my parents' warehouse, watching them turn fabric into fashion, I've had lots of dreams of what I would become. Four years of nursing school trying to become a doctor, a shot at architecture, and a year in fashion only made me realise that my real passion lies down the hall, in the Graphic Design department.
Paper in hand, I worked in Editorial design for ‘Bonnier’ (the big Scandinavian publisher) where I was the Art Director for their magazines. I used my Press ID at every occasion I could to enter all the biggest advertising festivals and obsessively write about the field. Eight years later, I boarded a plane to Beirut – the (ex-) Paris of the Middle East. I got a job at ‘M&C Saatchi’, followed by ‘Interesting Times’, and that’s when the times got interesting indeed. I was now working in advertising, and I loved it.
But Berlin was calling! And I took the call. I lived in Germany for three years, where I’ve developed digital products for start-ups in Berlin and I’ve worked in advertising at Serviceplan in Hamburg. Today I am a Senior Art Director at McCann in London, and I love every aspect of the job, from concept to design, carry a pencil and sketchbook everywhere, and can still handle a camera. I am holding a few awards, and have experience in advertising, branding, editorial and digital design.
Selected Clients →
L’Oréal, Microsoft, Red Bull, Cadillac, P&G, MasterCard, METRO Cash & Carry, Dorchester Collection, Dettol, Lysol, Ferrari World Abu Dhabi, Volvo, Tefal, Huawei, Stolichnaya vodka, Continental AG, Formula1 Bahrain, Tiffany & Co., among many others.
Senior Art Director – London, UK
Art Director – Hamburg, Germany
Somuchmore GmbH (Rocket Internet)
Art Director – Berlin, Germany
Senior Art Director – Beirut, Lebanon
Senior Designer – Beirut, Lebanon
Bonnier AB (Casnik Finance)
Art Director – Ljubljana, Slovenia
→ In the Book 2019
→ Shortlist 2019
Red Dot Award
→ Design winner 2019
New York Festivals® Ad. Awards
→ Silver and 2x Bronze 2019
→ Bronze Pencil and 2x Merit 2019
→ Bronze 2019
→ Gold 2019
→ Silver and Bronze 2019
ADC New York
→ 2x Merit 2019
→ Bronze 2015
BoB – Best of Business to Business
→ Gold 2019
Media Global Awards
→ Gold 2019
Gutenberg-Preise der Stadt Leipzig
→ Gutenberg-Preise 2019
The Drum's Chip Shop Awards
→ 2x Gold (Chip) 2017
The World Summit Award
→ Mobile Winner 2014
University of Ljubljana
Faculty of Natural Sciences and Engineering