I am Mojca Sfeir, a Slovenian Art Director and Graphic Designer, and you’ll be pleased to find a pronunciation clue here → Moytsa. I’ve lived and worked in Beirut, Berlin, and Hamburg, and am now happily settled in London.
Born in the 80’s in one of the last generations of Yugoslavia, I grew up in a charming little green town in the Slovenian mountains. As a kid sitting in my parents’ warehouse, I started exploring my creative nature as I watched them turn fabric into fashion.
A few years passed, and I followed their path, studying Fashion Design for a year, only to discover that my real passion lies down the hall, in the Graphic Design department.
Paper in hand, I worked in Editorial design for ‘Bonnier’ (the big Scandinavian publisher). I used my Press ID at every occasion I could to enter all the biggest advertising festivals and obsessively write about the field. Eight years later, I boarded a plane to Beirut – the (ex-) Paris of the Middle East. I got a job at ‘M&C Saatchi’, followed by ‘Interesting Times’, and that’s when the times got interesting indeed. I was now working in advertising, and I loved it.
But Berlin was calling! And I took the call. I lived in Germany for three years, worked in Berlin and Hamburg. Today I am an Art Director at McCann London, and I love every aspect of the job, from concept to design, carry a pencil and sketchbook everywhere, and can still handle a camera. I am holding a few awards, with an experience in graphic design, advertising, and digital design.
Selected Clients →
METRO Cash & Carry, Ferrari World Abu Dhabi, L’Oréal, Microsoft, Red Bull, Cadillac, P&G, Zain, Volvo, Tefal, Huawei, Stolichnaya vodka, Continental AG, Formula1 Bahrain, Tiffany & Co., among many others.
Art Director – London, UK
Art Director – Hamburg, Germany
Somuchmore GmbH (Rocket Internet)
Art Director – Berlin, Germany
Senior Art Director – Beirut, Lebanon
M&C SAATCHI MENA
Senior Designer – Beirut, Lebanon
Bonnier AB (Casnik Finance)
Art Director – Ljubljana, Slovenia
LinkedIn → here
→ In the Book 2019 - Integrated - Innovative Use of Media
→ Shortlist in Design 2019
New York Festivals® Advert. Awards
→ Silver 2019 in Typography
→ Bronze 2019 in Positive World Impact
→ Bronze 2019 in Public Relations
→ Bronze Pencil 2019 in Publishing / Newspaper
→ Merit 2019 in Typography and Typeface Design
→ Merit 2019 in Craft / Typography
ADC New York
→ Merit 2019 in Use of Typography
→ Merit 2019 in Design for Good
→ Silver 2019 in Integrated
→ Bronze 2019 in Design craft - Typography
→ Bronze 2015 in Best use of social media
BoB – Best of Business to Business
→ Gold 2019 in Public Relations
Media Global Awards
→ Gold 2019 in Best use of traditional/ambient media
Gutenberg-Preise der Stadt Leipzig
→ Gutenberg-Preise 2019
The Drum's Chip Shop Awards
→ Gold (Chip) 2017 in Best use of celebrity
→ Gold (Chip) 2017 in Best ad without visual
The World Summit Award
→ Mobile Winner 2014
Besides being passionate about advertising I like to mix design and art and I like journalism covering topics about business, design and social affairs.
Vertical Collisions (2015)
Contemporary Art Exhibition • Beirut, Lebanon
Stratification of the Moon (2015)
Documentary Film • Beirut, Lebanon
In Medias Res (2014)
Interdisciplinary Art Project • Beirut, Lebanon
Newspaper Finance & Manager Magazine (2010 – 2016) A Foreign Correspondent from Beirut and Germany
University of Ljubljana
Faculty of Natural Sciences and Engineering