I am Mojca Sfeir, a Slovenian Art Director and Graphic Designer, and you’ll be pleased to find a pronunciation clue here → Moytsa. I’ve lived and worked in Beirut, Berlin, and Hamburg, and am now happily settled in London.

Born in the 80’s in one of the last generations of Yugoslavia, I grew up in a charming little green town in the Slovenian mountains. As a kid sitting in my parents’ warehouse, I started exploring my creative nature as I watched them turn fabric into fashion.

A few years passed, and I followed their path, studying Fashion Design for a year, only to discover that my real passion lies down the hall, in the Graphic Design department.

Paper in hand, I worked in Editorial design for ‘Bonnier’ (the big Scandinavian publisher). I used my Press ID at every occasion I could to enter all the biggest advertising festivals and obsessively write about the field. Eight years later, I boarded a plane to Beirut – the (ex-) Paris of the Middle East. I got a job at ‘M&C Saatchi’, followed by ‘Interesting Times’, and that’s when the times got interesting indeed. I was now working in advertising, and I loved it.

But Berlin was calling! And I took the call. I lived in Germany for three years, worked in Berlin and Hamburg. Today I am an Art Director at McCann London, and I love every aspect of the job, from concept to design, carry a pencil and sketchbook everywhere, and can still handle a camera. I am holding a few awards, with an experience in graphic design, advertising, and digital design. 

Selected Clients 

METRO Cash & Carry, Ferrari World Abu Dhabi, L’Oréal, Microsoft, Red Bull, Cadillac, P&G, Zain, Volvo, Tefal, Huawei, Stolichnaya vodka, Continental AG, Formula1 Bahrain, Tiffany & Co., among many others.


​​​McCann London
Art Director – London, UK​​​​
Serviceplan Group
Art Director – Hamburg, Germany
Somuchmore GmbH (Rocket Internet)
Art Director – Berlin, Germany
Interesting Times
Senior Art Director – Beirut, Lebanon
Senior Designer – Beirut, Lebanon
Bonnier AB (Casnik Finance)
Art Director – Ljubljana, Slovenia

LinkedIn → here


→ In the Book 2019 - Integrated - Innovative Use of Media
Cannes Lions
Shortlist in Design 2019
New York Festivals® Advert. Awards
→ Silver 2019 in Typography
→ Bronze 2019 in Positive World Impact
→ Bronze 2019 in Public Relations
One Show
→ Bronze Pencil 2019 in Publishing / Newspaper
→ Merit 2019 in Typography and Typeface Design
→ Merit 2019 in Craft / Typography
ADC New York
→ Merit 2019 in Use of Typography
→ Merit 2019 in Design for Good
ADC Germany

→ Silver 2019 in Integrated
→ Bronze 2019 in Design craft - Typography
Effie Awards

→ Bronze 2015 in Best use of social media 
BoB – Best of Business to Business
→ Gold 2019 in Public Relations​​
Media Global Awards
Gold 2019 in Best use of traditional/ambient media
Gutenberg-Preise der Stadt Leipzig
→ Gutenberg-Preise 2019
The Drum's Chip Shop Awards
→ Gold (Chip) 2017 in Best use of celebrity
→ Gold (Chip) 2017 in Best ad without visual
The World Summit Award
→ Mobile Winner 2014 


Besides being passionate about advertising I like to mix design and art and I like journalism covering topics about business, design and social affairs.

Vertical Collisions (2015)
Contemporary Art Exhibition Beirut, Lebanon
Stratification of the Moon (2015)
Documentary Film Beirut, Lebanon
In Medias Res (2014)
Interdisciplinary Art Project Beirut, Lebanon
Newspaper Finance & Manager Magazine (2010 – 2016) A Foreign Correspondent from Beirut and Germany


University of Ljubljana
Faculty of Natural Sciences and Engineering
Graphic Technology

T: +44 7878 999 483
E: mojca.sfeir@gmail.com

Find me on: Behance or LinkedIn