Continental – Run the Unrun. Continental used winter compounds from their test-winning tires to develop the sole of the adidas terrex running shoes, giving them 30% more grip on dry and wet surfaces. The perfect grip of the ‘adidas terrex Continental’ turns any terrain into a running track. In the ad, track lines serpent through different rough terrains, inviting people to “run the unrun”.

Role: Art Director & Graphic Design
Copywriter: Manuela Rondon
Category: Advertising
Year: 2018
Client: Continental
Agency: Serviceplan
Location: Hamburg, Germany
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