microsoft-headermicrosoft-header

Office–for–Office – MicrosoftIn order to increase activation of Microsoft Office 365 within the UAE we created the Office-for-Office project. It is a physical office space, where Dubai based start-ups have a chance to rent free office space. With every activation the costumers contribute to bringing the project to life.

Role: Art Director
Creative Director:  Jimmy Franchise & Mo Alghossein
Associated Creative Director: Tres Colacion
Category: Advertising
Year: 2014
Client: Microsoft
Agency: Interesting Times
Location: Dubai, UAE


———

02-microsoft-behance02-microsoft-behance

AdvertisingAds drives potential users to the microsite to learn more about the project Office-for-Office to stress the importance of activating Office365 in the UAE and support a project where Dubai based start-ups have a chance to rent free office space.

04-microsoft-behance04-microsoft-behance
05-microsoft-behance05-microsoft-behance
06-microsoft-behance06-microsoft-behance

Packaging. Starting at the point of sale, package of the product, stands, both manned and unmanned,  will introduce the Office-for-Office project and stress the importance of activating the product in the UAE.

07-microsoft-behance07-microsoft-behance
08-microsoft-behance08-microsoft-behance
09-microsoft-behance09-microsoft-behance
10-microsoft-behance10-microsoft-behance
11-microsoft-behance11-microsoft-behance
12-microsoft-behance12-microsoft-behance

Activation website. Offline and online media drive users to the Office-for-Office microsite where they can learn more about the project, see the current status and purchase Office365 or activate their current version.

13-microsoft-behance13-microsoft-behance
15-microsoft-behance15-microsoft-behance

The office space. The Office-for-Office project is a physical common workspace created by Microsoft to support Dubai’s based startup scene, while giving them access to the Office software suitcase.

16-microsoft-behance16-microsoft-behance
17-microsoft-behance17-microsoft-behance
18-microsoft-behance18-microsoft-behance
19-microsoft-behance19-microsoft-behance