'Create that feeling' – CANPACK is a packaging manufacturer. Packaging is a multisensory brand experience. Now cans can even glow in the dark, reveal secret messages or sense the sun to thrill consumers. The new brand idea ‘Create that feeling’ captures the sensorial codes of beverage category, and reposition CANPACK from maker of cans and packaging to maker of emotions and sensory experiences.

Role: Branding & Graphic Designer
Category: Branding
Year: 2020
Client: CANPACK
Agency: McCann
Location: London, UK
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